The Charité is in the middle of the fourth wave of the pandemic: The number of corona infections is increasing and with it the number of COVID-19 sufferers. In order to make the public aware of the overloading of the medical staff and at the same time to raise awareness of the topic of vaccination, the Charité has now started the video and poster campaign #Impfenschützt.
A short film provides insights into the daily challenges that medical staff have been confronted with, which have persisted for months. Four Charité employees report impressively on the exhausting physical and emotional challenges associated with the medical treatment of COVID-19 — and they are determined to continue to do their best for all patients.
Their clear message: “Protect your health and protect others too. Get vaccinated. ”
The four campaign motifs can be seen and shared on Instagram, Twitter and Facebook until mid-December under the hashtag #Impfenschützt. In addition, the campaign will also shape the Berlin cityscape with digital posters and large-scale notices. The posters and the short film are linked via a QR code so that the video can be played on mobile devices directly from the poster.